How does PPC Protect identify that an IP/click is fraudulent?

Wondering how we tell what is and isn't fraud? Take a look here.

Our system determines that an IP is fraudulent based on our internal fraud algorithms and analysis, as well as comparing those IPs to hundreds of millions of data points across leading industry blacklists.

Just like your credit card's fraud department we can’t disclose our systems ins and outs (because that would allow the fraudsters to know exactly how we catch them!) but we take in to account over 100 different factors when identifying fraud, including (but not limited to):

  • IP address/network
  • Device Type
  • Javascript enabled/disabled
  • Plugins
  • Fonts
  • Resolution
  • Color Depth
  • Location

and many more. This helps us build a profile of if a user is a real, genuine user, a bot or a fraudulent user.

In addition to that, we also take the following in to account in our algorithms:

  • Click frequency
  • VPN usage
  • Known click farm ranges
  • Known fraudulent IP ranges

Combined, these help us to build an extremely accurate picture of which users are legitimate and which are fraudulent. We do also sit on the side of caution - if we aren't sure if it's fraud or not we'll mark it as suspicious and monitor closely, but we won't block it. This is because having the lowest possible rate of false-positives is extremely important to us.